What Is a PEO? And Why the Right One Makes All the Difference | Brook Hill Services
You Didn’t Start Your Business for Paperwork
Discover the PEO That Lets You
Focus on What Matters
By Stefan Polfliet, Founder & CEO, Brook Hill Services
Running a business—whether it’s a law firm, a franchise, a healthcare practice, or a high-performing consultancy—isn’t for the faint of heart. You know this already. Every day, you juggle growth, clients, projects, talent, and your own standards for what “great” looks like. Somewhere in the background, there’s a growing stack of paperwork: payroll, benefits, tax compliance, HR policies, employment law. None of it is why you got into business in the first place. And yet, if you drop the ball on any of it, the risks are real.
For most of us, that tension is familiar. You want to serve your clients and your team. You want to build. But you don’t want your best energy sapped by the “business of being in business.” That’s where a PEO—Professional Employer Organization—changes the game. The right one, anyway.
What Is a PEO, Really?
Let’s break it down. A Professional Employer Organization (PEO) is more than a service provider or a benefits broker. At its core, it’s a co-employer: a strategic partner that enters into a legal relationship with your business to share certain employer responsibilities—like providing benefits, managing payroll, ensuring tax compliance, and taking on the administrative heavy lifting.
Here’s what that doesn’t mean:
It doesn’t mean you lose control. Your team, your day-to-day decisions, your business direction—those remain 100% yours. The PEO simply gives you access to the scale, systems, and resources of a much larger organization.
Suddenly, Fortune 100-style health benefits, pre-tax savings accounts, 401(k)s, and seamless payroll support aren’t just for the big guys. They’re available to you, your business, and your team, right now.
There’s nothing more rewarding than hearing a client say, ‘I can finally focus on my business again,’ or telling us how an employee was overjoyed they have access to real healthcare for the first time in years.That’s why we do this work. That’s how we help build families for businesses.
Stefan Polfliet, Founder
The Business Impact of a PEO
So how much difference can the right PEO make? According to Forbes, startups partnering with a PEO gain strategic HR muscle, with access to expert support for managing teams and scaling effectively. Companies working with PEOs can grow faster and experience lower employee turnover—helping you stay agile and focused.
Know the Difference
PEO vs. Payroll Outsourcing
Some companies consider simple HR outsourcing, but PEOs offer a much deeper relationship and greater value. A true PEO not only processes payroll but also shares risk, manages compliance, and gives you access to better benefits. With a PEO, you get more than just a vendor—you get a partner invested in your long-term success.
More Than Just Cost Savings
Strategic Value
The world’s leading businesses know that great people practices are the foundation for lasting growth. Optimized HR and employee experience aren’t just about savings—they’re how you retain talent, fuel innovation, and keep your business moving forward.
Solving a payroll or benefits puzzle isn’t just a win for our clients—it means their teams go home feeling secure, seen, and cared for. That’s what makes this job meaningful.
Stefan Polfliet, Founder
Lessons from scale
So, Why Brook Hill Services?
Let’s be honest: the PEO industry is crowded. Some providers are little more than software with a 1-800 number. Others bundle “solutions” that feel more like red tape than relief. We built Brook Hill Services because we believe you deserve more—a partner who listens first, and builds around your business, not a templated box.
What makes us different?
We start with you. No two businesses are the same. We begin every relationship with questions: What matters to you? What are your pain points? What would make your life easier? Then, we design a benefits and payroll experience to match.
Top-tier options, real flexibility. We offer access to plans from leading carriers—think Blue Cross Blue Shield, Humana, and others—with choices that fit your team. $0 deductibles, lower copays, actual provider networks. If it doesn’t serve you, we don’t push it.
Human touch, every step. Onboarding isn’t an online quiz or a PDF. It’s a conversation. Our experts walk you through everything, from setup to the first payroll to open enrollment season and beyond.
Compliance and clarity as a promise. Tax filings, ever-changing employment rules, and regulatory paperwork—we’re on it. It’s our job to make sure your business is in good standing, always.
Transparent, fair pricing. No hidden markups. No mysterious fees. You pay for what you use, and you see every line item. That’s how trust is built.
Brook Hill Services is part of the Brook Hill Holdings family. That means you’re backed by a team whose entire business philosophy is about legacy, stewardship, and taking care of people—the way we’d want our own families taken care of.
Who Fits Here?
(Hint: If You’re Reading This, Probably You)
Here’s the thing. We don’t have “ideal client” checklists that make you feel excluded. We work with franchise owners scaling their brand one location at a time, law practices who want to focus on winning cases, partners in private healthcare, visionary SMB leaders, and solo professionals who just want to know someone’s got their back.
If you’re ready to stop worrying about payroll and benefits—and start focusing on what really matters to your business—you’re home. We understand family.
The best stories aren’t about us. They’re about the business that finally hires its dream candidate, or the parent who breathes easier knowing their child is covered.
Stefan Polfliet, Founder
More Than Benefits
A Business Platform That Grows With You
Brook Hill Services isn’t just a vendor. We’re a platform for people who want to run smart, stay lean, and offer their teams (or themselves) something better. When you join, you’re tapping into a wider ecosystem—a group that’s invested in your success for the long run.
You might be looking to move off the marketplace, reduce out-of-pocket costs, or finally build a benefits package that reflects your values. Maybe you’ve just had enough of wrangling payroll. Or maybe you just want to know you’re not alone, and that your business will be in good hands.
Let's build your foundation, together
Ready to Focus on What You Do Best?
You didn’t start your business to become an expert in HR, tax law, or benefits procurement. Let us do what we do best, so you can get back to what you do best. With Brook Hill Services, you get more than a provider—you get a partner who’s all in, every day.
